![\"BAM](\"https:\/\/sandiegodowntownnews.com\/wp-content\/uploads\/2019\/06\/ramel-1.jpg\")
Bamberger likes to go by the name of \u201cBeck\u201d and her business card is made of metal with those letters stamped out of the middle. Her parents met while both stationed here with the Navy, and as many Navy people do, they decided to stay in San Diego. Early on, she was drawn to the idea of being a storyteller and landed a summer internship at KUSI. After college, she was hired as an associate producer at NBC 7\/39 here in San Diego. Then she hosted her own TV show on the CW Network called \u201cBest and Brightest in San Diego,\u201d that featured local CEOs. \u201cI had Ralph Rubio [of Rubio\u2019s Fish Tacos] and he was just iconic,\u201d Bamberger said. \u201cI mean, how do you do an IPO with tacos? And how do you even start? He was just amazing!\u201d<\/p>\n
Bamberger won an Emmy Award for her show and fell in love with the art of storytelling. Along the way, she met a PR person who introduced her to the world of public relations and a light bulb went on. \u201cI thought, \u2018Oh, I can do a PR firm, that sounds easy-ish,\u2019\u201d Bamberger said recalling her first notion of entering PR. \u201cYou know, you have a phone, you have a laptop, and you\u2019re good to go because unlike law or medicine, you do not need any degree or license or exam to qualify you as a PR person.\u201d<\/p>\n
Soon after, Bamberger started BAM Communications and began representing small local boutiques and businesses as well as a handful of restaurants. Her clients included Burger Lounge and Luna Grill, which have both gone on to achieve great success. But along the way, she decided to raise the bar by shifting her focus to tech companies, primarily venture capital-backed startups located in the Bay Area, Los Angeles and even overseas.<\/p>\n
This strategy has proved to be very successful and given Bamberger the confidence to seek out new clients based on the potential they have to make the world a better place. It\u2019s almost as if these companies have to pitch them, as opposed to the other way around. And Bamberger feels very strongly about representing companies that impress her. She chooses to focus on tech companies that are trying to solve large problems in today\u2019s world, especially if it reduces waste or helps the ecosystem. \u201cWe focus on [what] we can arguably say, \u2018If they become successful, this is going to be a good thing.\u2019 Really, we look for as the number one thing, is this really a huge problem being solved, and do we think these people can do it?\u201d Bamberger said. \u201cSo just like they get all this money from venture capitalists, and they have to convince them to dole out the money, they need to convince us to represent them.\u201d<\/p>\n
Yes, there may be a little bit of swagger in the step of Rebecca as she leads BAM Communications into future success, but that success will be grounded in a fun hideaway at the top of Cortez Hill. And while a tech community has yet to sink roots in San Diego, Bamberger sees that happening in the near future and looks forward to it.<\/p>\n