{"id":238831,"date":"2016-12-02T00:00:00","date_gmt":"2016-12-02T08:00:00","guid":{"rendered":"https:\/\/sdnews.com\/the-final-chapter\/"},"modified":"2016-12-02T00:00:00","modified_gmt":"2016-12-02T08:00:00","slug":"the-final-chapter","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/the-final-chapter\/","title":{"rendered":"The final chapter"},"content":{"rendered":"<p>Por Dave Fidlin<!--more--><\/p>\n<p><strong>Longtime retailer closing his Downtown-based men\u2019s clothing store<\/strong><\/p>\n<p>As he looks back at a milestone year in business, veteran retailer Ron Ford said he cannot help but wax nostalgic.<\/p>\n<p>Ford\u2019s sense of reflection is serving a dual purpose as he enters the bustling holiday season. His store, Ron Stuart, a longtime staple in Downtown San Diego, celebrated its 35th year in business in this city in 2016. But this year also is marking the shop\u2019s swan song.<\/p>\n<p>Located at 225 W. A St., Ron Stuart represents an increasingly rare glimpse into the types of shops and services that once permeated the marketplace from one city to the next.<\/p>\n<figure id=\"attachment_11111\" aria-describedby=\"caption-attachment-11111\" style=\"width: 605px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/sandiegodowntownnews.com\/wp-content\/uploads\/2016\/12\/webtopIMG_0489.jpg\"><img decoding=\"async\" class=\"wp-image-11111 size-full lazyload\" data-src=\"https:\/\/sandiegodowntownnews.com\/wp-content\/uploads\/2016\/12\/webtopIMG_0489.jpg\" alt=\"Ron Ford, a personal tailor and the owner of Ron Stuart Men\u2019s Clothing, has decided to retire and close his shop on West A Street after 35 years. (Photo by SDCNN)\" width=\"605\" height=\"350\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/350;\" \/><\/a><figcaption id=\"caption-attachment-11111\" class=\"wp-caption-text\">Ron Ford, a personal tailor and the owner of Ron Stuart Men\u2019s Clothing, has decided to retire and close his shop on West A Street after 35 years. (Photo by SDCNN)<\/figcaption><\/figure>\n<p>Mom-and-pop clothing stores with in-house tailors \u2014 the retail category Ron Stuart falls within \u2014 are an endangered species.<\/p>\n<p>As Ford notes, online shopping has proven a formidable force. Mass-market retailers, which typically order their wares in large volume, have also posed a challenge in more recent years.<\/p>\n<p>But one of the store\u2019s greatest challenges, Ford said, is an overall shift in men\u2019s fashion in the past three and a half decades. This is especially true in the professional working world, where cultural norms have called for trading in suits, ties and blazers for jeans and polo shirts.<\/p>\n<p>\u201cWhen we opened up here, every professional working man wore a suit and tie,\u201d Ford said. \u201cBut today, the casual trend is getting stronger and stronger.\u201d<\/p>\n<p>In the early 1980s, Ford said business within his Downtown storefront had been so strong that he employed numerous tailors. Today, Ford does most of the work himself, though a few part-time employees \u2014 including tailor Joe LaFata, a 22-year veteran \u2014 have stayed on as well.<\/p>\n<p>Although business is a fraction of what it once was, Ford said he still has a regular stream of customers and about half of that clientele works in the legal profession.<\/p>\n<p>\u201cI think this is a good time to end it,\u201d said Ford, 76. \u201cThe prices [on garments] have been going up, and running a mom-and-pop type of store has been getting more and more challenging.\u201d<\/p>\n<p>Ron Stuart\u2019s roots actually predate San Diego. The shop\u2019s name is a nod to Ford and his former business partner, Stuart Schlesinger. The two incorporated their business in 1974 and created a storefront in Los Angeles before Ford went solo in his entrepreneurial endeavors.<\/p>\n<p>For more than a decade, Ford operated Ron Stuart stores in San Diego and Los Angeles. He decided to leave the Los Angeles market after the rioting that took place in 1992 and focus his attention solely on San Diego.<\/p>\n<p>Ford, who attended college in the Midwest at Southern Illinois University, majored in marketing and said he aspired to work as a clothier at a young age.<\/p>\n<p>His foray into the industry began in the early 1960s when he worked for Bullock\u2019s, a now-defunct department store chain that once blanketed the Los Angeles area. Ford later worked on the wholesale side of men\u2019s clothing for about a decade before launching Ron Stuart.<\/p>\n<p>Ron Stuart\u2019s San Diego store has been located Downtown throughout its 35-year existence, though it has occupied three locations. The first, at the Scripps Building at C Street and Sixth Avenue, was birthed as a small operation as Ford and a few investors sought to rehab the building in the early 1980s.<\/p>\n<figure id=\"attachment_11175\" aria-describedby=\"caption-attachment-11175\" style=\"width: 600px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/sandiegodowntownnews.com\/wp-content\/uploads\/2016\/12\/IMG_0500.jpg\"><img decoding=\"async\" class=\"wp-image-11175 lazyload\" data-src=\"https:\/\/sandiegodowntownnews.com\/wp-content\/uploads\/2016\/12\/IMG_0500-1024x683.jpg\" alt=\"Once his Ron Stuart Men\u2019s Clothing store closes, Ford will continue to provide personal tailor service to several of his larger accounts from his home. (Photo by SDCNN)\" width=\"600\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/a><figcaption id=\"caption-attachment-11175\" class=\"wp-caption-text\">Once his Ron Stuart Men\u2019s Clothing store closes, Ford will continue to provide personal tailor service to several of his larger accounts from his home. (Photo by SDCNN)<\/figcaption><\/figure>\n<p>Eventually, Ford moved his store to C Street and Fifth Avenue before eventually settling at the current location within the Centre City Building on West A Street for the past dozen years.<\/p>\n<p>\u201cAlthough we moved around, we\u2019ve always operated within the same five blocks,\u201d Ford said. \u201cIt always made sense to have the store right here, in Downtown.\u201d<\/p>\n<p>Ford said he plans to keep the doors open at Ron Stuart through at least the end of the year as he sells through his remaining merchandise, though he said the store could continue operations into January.<\/p>\n<p>\u201cWe\u2019ll see how things go in December,\u201d he said. \u201cI might wind up selling some of the unsold merchandise to friends and other retailers I know.\u201d<\/p>\n<p>In addition to his small part-time staff, Ford has brought in a Denver-based sales consultant, Richard Cobb, to help wind down operations. Cobb has expertise in helping to close small, independent retailers, such as Ron Stuart.<\/p>\n<p>Though quick to point out that he is not a liquidator, Cobb \u2014 who is technically retired, periodically comes out of retirement to work with professionals such as Ford \u2014\u00a0said he has been impressed with Ford\u2019s store operation and is honored to help see the store through its final chapter.<\/p>\n<p>\u201cI\u2019ve been in the business for 50 years,\u201d Cobb said. \u201cI enjoy working with smaller, independent stores.\u201d<\/p>\n<p>Though Ford is soon closing up his shop, his work in men\u2019s clothing is not finished. He said he will continue supplying red blazers to football bowl officials and green blazers to members of the fraternal organization Friendly Sons of St. Patrick.<\/p>\n<p>\u201cI\u2019ve been working with them for many years, and that\u2019s something I can do out of my house,\u201d Ford said.<\/p>\n<p>Post-retirement, Ford said he plans to enjoy traveling, one of his favorite pastimes, and hold onto the many good memories he has collected throughout his tenure as a local businessman.<\/p>\n<p>\u201cThere are a lot of nice people in San Diego,\u201d he said. \u201cI\u2019ve met some really incredible people doing this.\u201d<\/p>\n<p>For updated information on Ron Stuart\u2019s closing sale, visit <a href=\"http:\/\/ronstuartmensclothing.com\">ronstuartmensclothing.com<\/a> or call 619-232-8850.<\/p>\n<p><em>\u2014Dave Fidlin es un periodista independiente con una afinidad especial por San Diego y su gente. Cont\u00e1ctelo en <\/em><a href=\"mailto:dave.fidlin@thinkpost.net\"><em>dave.fidlin@thinkpost.net<\/em><\/a><em>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Por Dave Fidlin<\/p>","protected":false},"author":1022,"featured_media":238832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"The final chapter","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11600,11550],"tags":[],"class_list":["post-238831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-sdnews","category-top-stories"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/238831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/1022"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=238831"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/238831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/238832"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=238831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=238831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=238831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}