{"id":237718,"date":"2015-06-05T00:00:00","date_gmt":"2015-06-05T07:00:00","guid":{"rendered":"https:\/\/sdnews.com\/a-rebrand-for-father-joe\/"},"modified":"2015-06-05T00:00:00","modified_gmt":"2015-06-05T07:00:00","slug":"a-rebrand-for-father-joe","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/a-rebrand-for-father-joe\/","title":{"rendered":"A \u2018rebrand\u2019 for Father Joe"},"content":{"rendered":"

Local homeless provider looks to the future<\/strong><\/p>\n

Por Dave Schwab<\/p>\n

Father Joe\u2019s Villages, the \u201cpatron saint\u201d of the downtrodden as San Diego\u2019s largest homeless services provider, recently unveiled a new brand identity, logo and website.<\/p>\n

The move signals a new chapter for the 65-year-old organization in its quest to end homelessness \u201cone life at a time.\u201d
\nThe new brand formalizes the familiar \u201cFather Joe\u2019s Villages\u201d as the name that now represents all of the nonprofit\u2019s services and locations, including those available through its affordable housing developments \u2014 St. Vincent de Paul Village, Toussaint Academy school for homeless children and Josue Homes.<\/p>\n

Deacon Jim Vargas, president\/CEO of Father Joe\u2019s Villages, said it was time to revitalize the humanitarian organization\u2019s mission, as well as end confusion over the name of the organization and all its distinctive parts.<\/p>\n

\u201cWe have a good history and a lot has been accomplished, but it was time to refresh,\u201d Vargas said. \u201cThere\u2019s been confusion out there about who we are. Are we Father Joe\u2019s Villages, or St. Vincent de Paul or Toussaint Academy or Josue? We didn\u2019t want to come up with a totally new name. So we decided to go with \u2018Father Joe\u2019s Villages\u2019 as the umbrella name.\u201d<\/p>\n

\"(l<\/a>
(l to r) President and CEO Deacon Jim Vargas looks on as Elisha Lutz, director of marketing for MiresBall, speaks to the media at the rebranding press conference.
(Courtesy Father Joe\u2019s Villages)<\/figcaption><\/figure>\n

The rebranding is part of Father Joe\u2019s renewed effort to get word out to the greater community about the growing need for homeless services.<\/p>\n

\u201cWe want people to get re-energized and re-interested in our brand, what we do in our mission,\u201d Vargas said. \u201cWith this branding, you\u2019ll be seeing a lot of new fresh media being put out there whether it be banners, print, radio spots, etc.\u201d<\/p>\n

A big part of St. Joe\u2019s rebranding is its new logo, created by long-time Father Joe\u2019s supporter and local marketing leader, Mires Ball.<\/p>\n

\u201cFor almost 20 years, Mires Ball has volunteered with and supported Father Joe\u2019s Villages in its mission to end homelessness, so this task was close to our hearts,\u201d said Scott Mires, partner and creative director at Mires Ball. \u201cEnding homelessness is important to our community and our work led us to a brand that we feel perfectly captures the mission and passion of Father Joe\u2019s in a new and forward-focused way.\u201d<\/p>\n

The new logo, in the shape of an eight-pointed star on a yellow background with a cross at its center, was chosen for its rich symbolism and representation of the organization\u2019s essence.<\/p>\n

\u201cThe star is a beacon of hope for those we serve,\u201d Vargas said. \u201cIts eight points each have a home which stands for our residences here. We want our residents to be able to take care of themselves and their families in their own homes.<\/p>\n

\u201cCollectively, all of those eight homes stand for a village and a community,\u201d he continued. \u201cAnd eight is a Biblical term that represents wholeness. At the center, which is foundational for us, is a cross that symbolizes our faith and service.\u201d<\/p>\n

To allow the new logo to shine, Father Joe\u2019s Villages also recently launched its new website, neighbor.org<\/u><\/a>, with easier-to-use navigation, simplified language and updated website interactivity.<\/p>\n

Vargas said Father Joe\u2019s message, that homelessness is out there and needs to be addressed, is the same. But, as the number of homeless and the problems associated with them continue to grow, getting word out about services that are available to help them becomes even more immediate.<\/p>\n

\u201cOn any given night, there are about 8,700 people in San Diego County who are homeless, and only about half of them are sheltered,\u201d Vargas said. \u201cAbout 1,000 of them are unaccompanied children. That\u2019s a big number and especially heartbreaking. We need to make sure the public and government leaders are aware of the situation, as it takes a concerted effort to deal with it.\u201d<\/p>\n

Father Joe\u2019s Villages prepares up to 3,000 meals and works with more than 1,500 individuals daily, from infants and adolescents to adults and seniors. This includes 200-plus children and more than 200 military veterans.<\/p>\n

As an industry thought-leader, Father Joe\u2019s offers solutions to address the complex needs of the homeless, regardless of age, race, culture or beliefs.<\/p>\n

The organization\u2019s primary goal remains to transform lives and end the cycle of homelessness. To this end they provide housing, healthcare, food, clothing, education, job training and child development in an internationally modeled \u201cone-stop-shop\u201d approach.<\/p>\n

This mission is made possible only through the efforts of compassionate staff, dedicated volunteers and generous public and private donors.<\/p>\n

Para m\u00e1s informaci\u00f3n visite\u00a0neighbor.org<\/a>.<\/p>\n

\u2014 Dave Schwab puede ser contactado en <\/em>dschwabie@journalist.com<\/em><\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Local homeless provider looks to the future By Dave Schwab Father Joe\u2019s Villages, the \u201cpatron saint\u201d of the downtrodden as San Diego\u2019s largest homeless services provider, recently unveiled a new brand identity, logo and website.<\/p>","protected":false},"author":726,"featured_media":237719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"A \u2018rebrand\u2019 for Father Joe","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11551,11600],"tags":[],"class_list":["post-237718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news","category-sdnews"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/237718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=237718"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/237718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/237719"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=237718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=237718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=237718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}