{"id":237208,"date":"2014-10-03T00:00:00","date_gmt":"2014-10-03T07:00:00","guid":{"rendered":"https:\/\/sdnews.com\/theres-an-app-for-that\/"},"modified":"2014-10-03T00:00:00","modified_gmt":"2014-10-03T07:00:00","slug":"theres-an-app-for-that","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/theres-an-app-for-that\/","title":{"rendered":"Hay una aplicaci\u00f3n para eso"},"content":{"rendered":"

Local \u2018numbers\u2019 woman leaves corporate life to pursue a dream<\/strong><\/p>\n

por Alex Owens<\/p>\n

A love of shoes and statistics led to Ana Bermudez becoming a burgeoning Internet mogul.<\/p>\n

Bermudez, 29, a native of Logan Heights who now lives in San Carlos, is the creator of TAGit, a new app that allows iPhone users to tag cute clothes\u00a0they see being worn by their favorite TV personalities and buy them.<\/p>\n

She calls it a \u201csocial wishlist\u201d and \u201ca social-registry for discovering, \u2018favoriting,\u2019 buying or gifting products from your favorite TV shows.\u201d<\/p>\n

In just a few months, the app has grown in leaps and bounds.<\/p>\n

Bermudez is confident enough in the product\u2019s future viability that she stepped down as CFO from AWM Global Advisors, a wealth management company in Cortez Hill that she co-founded, in order to pursue her dream.<\/p>\n

It was a dream that started with a pair of shoes.<\/p>\n

\u201cI was working 14- to 16-hour days and would fall asleep watching TV shows I prerecorded,\u201d Bermudez said. \u201cI saw a character selling a pair of shoes. I can\u2019t tell you the show, but I loved the shoes.\u201d<\/p>\n

\"Bermudez,<\/a>
San Diego resident Ana Bermudez shows off her app. (Courtesy Ana Bermudez)<\/figcaption><\/figure>\n

Getting ahold of the shoes in real life was a challenge, but Bermudez noticed many blogs where women were asking the same questions about similar products.<\/p>\n

\u201cI thought to myself, \u2018How can I make easy to buy what I see on TV?\u2019\u201d she said.<\/p>\n

So far, the app allows users to tag the clothes seen in shows like \u201cPretty Little Liars,\u201d \u201cBig Bang Theory,\u201d \u201cKeeping up with the Kardashians,\u201d \u201cScandal,\u201d \u201cModern Family\u201d and \u201cTrue Blood\u201d \u2014 shows that are popular with women ages 13-35 \u2014 the demo she believes is most likely to use the app.<\/p>\n

Although people can also purchase items through the site, Bermudez doesn\u2019t see TAGit as an ecommerce site.<\/p>\n

\u201cI\u2019m more interested in big data, and selling that to designers, retailers, and ultimately, the networks,\u201d she said.<\/p>\n

Bermudez said the information from a TV ratings service like the A.C. Nielsen Company works by aggregating a small amount of data and extrapolating findings based on that data.<\/p>\n

TAGit\u2019s approach is different: Not only can Bermudez tell what viewers are watching based on the items they tag, but the social network aspect allows users to promote a product they like to other people \u2014 even those who may not watch a show like \u201cKeeping Up With The Kardashians.\u201d<\/p>\n

Right now, Bermudez and staff match up items on the shows with similar items they find through research, but greater technology is planned.<\/p>\n

\u201cWe will have image recognition \u2014 where people can hold their phone up to the TV and tag the outfit then and there \u2014 in the future,\u201d she said.<\/p>\n

Bermudez also hopes to partner with production crews and networks to make sure items are easily available; especially if she can show a new revenue stream through the data she is collecting.<\/p>\n

At a time when audiences for network shows are getting smaller, Bermudez believes networks and studios can make up the loss of income by marketing and selling the clothes worn by the characters.<\/p>\n

\u201cI thought there might be privacy concerns, but the people who are using the app aren\u2019t as concerned about privacy,\u201d she said. \u201cIf they get something like a T-shirt worn by Sheldon on \u2018Big Bang Theory,\u2019 they want to show it off.<\/p>\n

That markets the show as well as the product.<\/p>\n

\u201cAnd you don\u2019t have to watch the show to buy the product if you see it tagged by a friend.\u201d<\/p>\n

The app uses Facebook accounts for sign in and has coined the term \u201cTAGging\u201d as the method by which users identify their favorite items. The application is currently only available from the Apple App Store and compatible with the following products: iPhones, iPods and iPads.<\/p>\n

To learn more about TAGit, visit Bermudez\u2019 blog at gettagit.tumblr.com<\/a> o getTAGit.com<\/a>.<\/p>\n

\u2014Alex Owens es un escritor independiente con sede en San Diego. \u00c9l puede ser contactado en alexowenssd@gmail.com<\/a>.<\/i><\/p>","protected":false},"excerpt":{"rendered":"

Local \u2018numbers\u2019 woman leaves corporate life to pursue a dream By Alex Owens A love of shoes and statistics led to Ana Bermudez becoming a burgeoning Internet mogul. Bermudez, 29, a native of Logan Heights who now lives in San Carlos, is the creator of TAGit, a new app that allows iPhone users to tag […]<\/p>","protected":false},"author":726,"featured_media":237209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"There\u2019s an app for that","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11551,11600],"tags":[],"class_list":["post-237208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news","category-sdnews"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/237208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=237208"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/237208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/237209"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=237208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=237208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=237208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}