{"id":235732,"date":"2012-08-10T00:00:00","date_gmt":"2012-08-10T07:00:00","guid":{"rendered":"https:\/\/sdnews.com\/cityfest-to-take-over-uptown-streets-sunday-with-extended-nighttime-activities\/"},"modified":"2012-08-10T00:00:00","modified_gmt":"2012-08-10T07:00:00","slug":"cityfest-to-take-over-uptown-streets-sunday-with-extended-nighttime-activities","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/cityfest-to-take-over-uptown-streets-sunday-with-extended-nighttime-activities\/","title":{"rendered":"CityFest tomar\u00e1 las calles de Uptown el domingo con actividades nocturnas extendidas"},"content":{"rendered":"

By Anthony King | Downtown Assistant Editor<\/strong><\/p>\n

<\/strong>This weekend marks the 28th annual CityFest event, the Hillcrest community street fair that began as a celebration of local businesses gathering under the iconic Hillcrest sign at Fifth and University avenues. Last year, the event centered on the sign\u2019s re-lighting, while this year marks the addition of a nighttime \u201cdance party\u201d event.<\/p>\n

\"CityFest<\/a>
This year\u2019s CityFest takes place on Aug. 12 from noon \u2013 10:30 p.m. (Courtesy Hillcrest Business Association)<\/figcaption><\/figure>\n

CityFest takes place along Fifth Avenue between University and Brookes avenues on Aug. 12. From noon \u2013 10:30 p.m., the fair features over 250 food and craft vendors, live music, a beer garden and activities for both adults and children.<\/p>\n

The new, evening portion of the festival, called CityFest by Night, starts at approximately 8 p.m.<\/p>\n

\u201cThat\u2019s really what we\u2019re excited bout for this year,\u201d said Lisa Weir, Hillcrest Business Association (HBA) marketing and communications director. \u201cWe\u2019ve seen the success of Mardi Gras and we saw the wildly successful \u2026 Block Party crowds, and how much they seemed to love DJs, dancing and being on the streets of Hillcrest. We really wanted to try that on for CityFest.\u201d<\/p>\n

The HBA organizes and produces the annual event, using it as both a way to bring people to the Uptown neighborhood as well as a fundraiser. Over 150,000 people are expected to attend.<\/p>\n

\"CityFest<\/a>
The first Hillcrest sign raising on University at Fifth avenues, in 1984. (Photo courtesy of Hillcrest Business Association)<\/figcaption><\/figure>\n

\u201cOne of the important pieces of feedback that I get from people that attend the event is how much they really appreciate the variety and the unexpected merchandise that is available,\u201d Weir said, calling the vendors the \u201cheart of the festival.\u201d<\/p>\n

Scripps will be joining the vendor list this year, with a Health and Wellness Station in the festival\u2019s center. They have also joined as an official sponsor, as has Starbucks Coffee Company.<\/p>\n

Saying the HBA was excited to welcome them both to the festival, Weir acknowledged the dual role of supporting locally owned businesses as well as larger corporations. At CityFest, the HBA is able to do both.<\/p>\n

\u201cThere\u2019s a delicate balance between how we facilitate and support a \u2026 small-business owner versus a corporation who comes in and opens a business in Hillcrest,\u201d Weir said. \u201cIt is our job to support both of those businesses and recognize that the reciprocity of success in the neighborhood is [mutual].\u201d<\/p>\n

The reciprocity goes beyond business, as this year sees the third year of the \u201cDunk a Drag Queen\u201d tank, located in the beer garden. Matt Ramon of Mo\u2019s Universe organizes the dunk tank, which serves as a fundraiser for the nonprofit Mama\u2019s Kitchen. Weir said in the last three years of having the fundraiser, over $7,500 has been raised.<\/p>\n

\u201cCityFest is really a platform for community groups to get involved,\u201d HBA Executive Director Benjamin Nicholls said. \u201cAny community group, whether they\u2019re in Hillcrest or not \u2013 but are part of this community \u2013 can find a way to come in and be involved.\u201d<\/p>\n

For complete information on this year\u2019s CityFest, see our insert or visit hillcrestcityfest.com. Additionally, the HBA can be reached at 619-299-3330 or hillcrestbia.org.<\/p>","protected":false},"excerpt":{"rendered":"

By Anthony King | Downtown Assistant Editor This weekend marks the 28th annual CityFest event, the Hillcrest community street fair that began as a celebration of local businesses gathering under the iconic Hillcrest sign at Fifth and University avenues. Last year, the event centered on the sign\u2019s re-lighting, while this year marks the addition of […]<\/p>","protected":false},"author":1197,"featured_media":235733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"CityFest to take over Uptown streets Sunday with extended nighttime activities","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11551,11552,11600],"tags":[],"class_list":["post-235732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-opinion","category-sdnews"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/235732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/1197"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=235732"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/235732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/235733"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=235732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=235732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=235732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}