![\"Vegans](\"https:\/\/lamesacourier.com\/wp-content\/uploads\/2019\/10\/Vegan-in-San-Diego-First-Friday-Market-Mary-England.jpg\")
<\/a>La Mesa resident Marcia Quinn couldn\u2019t be happier.<\/p>\n
\u201cI didn\u2019t go too much when the market was in San Diego because of Friday traffic. But now I can drive only 10 minutes for foods I love, like vegan sushi and some really good sweets,\u201d she said while approaching the tent for Maya\u2019s Cookies.<\/p>\n
The cookie vendor uses in its confections dry potato starch instead of eggs as a binder, and Earth Balance vegan butter for richness.<\/p>\n
A few slots away, Eric Glover of Kelly\u2019s Croutons engaged attendees with crouton samples sporting cashew-based Parmesan dustings. Headquartered in Orange County, he takes his products to more than 40 vegan fests around the world every year.<\/p>\n
Wafting down the entire row of merchants were the aromas of foods ranging from hot dogs and carne asada made with mock meats to roasted tamales, potato dumplings and bulgogi nachos. To the average meat eater, the sights and smells seem like any you\u2019d find at mainstream festivals.<\/p>\n
First Friday Night Market originally kicked off in the summer of 2018 through a partnership between the nonprofit organization Vegan in San Diego and the former Anthem Vegan Restaurant. It was from Anthem\u2019s parking lot in North Park where the event began catching the support of both herbivores and omnivores from all over San Diego County.<\/p>\n
\u201cWe started out with only five vendors in North Park and now have almost 20, six of them non-food vendors,\u201d said Carly Morales, founder of Vegan in San Diego and director of the monthly market.<\/p>\n
After Anthem shuttered, the market was held a few times in another San Diego location, at Fair@44 in City Heights. It then briefly moved back to its original spot when new owners took over Anthem. But that arrangement soon dissolved.<\/p>\n \u201cWe were looking for a new host when Grossmont Center contacted us asking if we\u2019d like to hold it there. So we did some online surveys to see if people would come out to East County, and we got really good feedback,\u201d Morales said.<\/p>\n The move paid off. Attendance has tripled since the market migrated to La Mesa in September, according to Morales. A beer garden hosted by the La Mesa Chamber of Commerce was added in October. And for the Nov. 1 market, Morales expects to see least 10 additional vendors taking part.<\/p>\n For now, the partnership between Grossmont Center and Vegan in San Diego is in a trial three-month contract. But Morales is certain it will continue beyond that.<\/p>\n \u201cThis is the first time a vegan market has come to La Mesa,\u201d noted Mary England, president of the La Mesa Chamber of Commerce, which is no stranger to hosting beer gardens. \u201cWe did six years of the big beer garden at La Mesa\u2019s Oktoberfest, from 2008 to 2014,\u201d added England, who was selling a variety of cold, canned beers from Mike Hess Brewing.<\/p>\n Outside the fenced-in beer area, Christa Maier sat eating at a table with her husband and young son. They were enjoying sambosas, collard greens, eggplant and lentils from the vendor, Flavors of Africa.<\/p>\n Residents of El Cajon, the trio used to drive to the market when it was in North Park.<\/p>\n \u201cThis is so much closer and has tons of parking,\u201d said Maier. \u201cThere\u2019s not many places in East County to get good vegan food. This has a nice variety all in one place.\u201d<\/p>\n Adds Morales: \u201cWe\u2019re trying to get everyone to see how delicious and accessible vegan food can be. And some of our vendors, such as By Rosaline, do fun things with their food presentations to make it feel like a party.\u201d<\/p>\n The monthly event is free and features live music. For more information, visit veganinsandiego.com<\/a> o lamesachamber.com<\/a>.<\/p>\n<\/a>