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<\/a>\u201cMy wife and I had some friends over and we started talking on a whim about opening a coffee shop because of the need for one in this area. By the end of the night we had a name for it, came up logo ideas and even created a web page,\u201d said Joe Paraiso, a graphics designer who runs the business with his wife, Heather, and their friend, Ralf Wilkowski.<\/p>\n
The trio soon began looking for a location and eventually found two adjoining storefronts that previously housed a shoe store and Mail Boxes Etc.<\/p>\n
After knocking down a wall to combine the spaces, they designed the 2,300-square-foot shop themselves. Their combined efforts resulted in stained concrete flooring, shiplap wood accents, an expansive brick wall, LED light pendants and live plants, which gracefully dissect the sleek, open space.<\/p>\n The shop\u2019s pride and joy, however, is a high-end water filtration system installed specifically to spotlight the rich, natural flavor of the coffees \u2014 whether consumed hot or cold. Loose teas such as white rose, blood orange, peppermint, coconut-cacao and more are also made with the super-pure water.<\/p>\n \u201cThere\u2019s no aftertaste to our coffee and tea drinks because of it.\u201d Paraiso said. \u201cThe filtered water also extends the life of our La Marzocco espresso machine, which is the workhorse of the industry.\u201d<\/p>\n Brew Coffee Spot uses organic coffee beans sourced from San Diego\u2019s Caf\u00e9 Virtuoso. The roaster provided guidance in equipment selection and barista training during the lead-up to the shop\u2019s March opening.<\/p>\n \u201cGoing into this business can be very intimidating because there are a lot of people who are very particular about their coffee,\u201d Paraiso added. \u201cCaf\u00e9 Virtuoso had everything we wanted from a roaster.\u201d<\/p>\n Paraiso and his wife reside in nearby Fletcher Hills. She works for an online school, and both have maintained their established careers since launching the business.<\/p>\n Wilkowski previously owned a signage company in Pacific Beach. He now runs Brew\u2019s kitchen, which offers a menu of hearty sandwiches and paninis using assorted breads from Bread & Cie.<\/p>\n The sandwich choices extend to turkey caprese with pesto; roast beef with provolone; ham with Swiss; a PB&J; and brie and butter on slim French-style ficelle baguettes.<\/p>\n Bread & Cie also supplies a variety of pastries although the shop\u2019s cinnamon rolls are made by Paraiso\u2019s sister and the baklava hails from Baklava King in Santee.<\/p>\n The coffee menu covers all bases, many of which were uncommon to this area of La Mesa until now. They include everything from pour-over Guatemalan coffee and caf\u00e9 au lait to various lattes and a cold nitro brew that\u2019s keg-aged for a few days.<\/p>\n There\u2019s also a crafty selection of espressos such as affogato with vanilla bean ice cream and Viennese spiked with honey and cinnamon.<\/p>\n \u201cWe\u2019re still in soft opening and some things will change soon,\u201d Paraiso noted, referring a likely extension of operating hours and a couple of blank walls that will make way for art.<\/p>\n Brew Coffee Spot is currently open from 6 a.m. to 8:30 p.m., Monday through Thursday, and until 9:30 p.m. on Fridays and 2 p.m. on Sundays.<\/p>\n In addition, live jazz is held from 6 to 8 p.m. on Thursdays and Fridays and game night takes place from 5 to 9 p.m. on Saturdays.<\/p>\n For more information, call 619-713-6698 or visit brewcoffeespot.com<\/a><\/em>.<\/p>\n<\/a><\/a><\/a>