The grand opening for the blow dry bar took place the weekend of Dec. 11 through Dec. 13. Women were lining up to get the best-dressed tresses they always dreamed of.<\/p>\n
Along with \u201cBlo Boss\u201d Jenna Madsen, owners Marina and Shelby Wilson, a mother-daughter team, greeted their new customers at the blow dry bar.<\/p>\n
Most of the women had made appointments for what is called a blow-out, a method of blow-drying and taming the hair into waves, curls or sleek, shiny locks. The salon offers hair styling, manicures and makeup, but no hair color or cuts.<\/p>\n
\u201cIt\u2019s a fabulous concept, with a \u2018you\u2019re not cheating on your hairdresser\u2019 philosophy,\u201d said Wilson.<\/p>\n Wilson explained that as a woman with naturally curly hair, she had always craved an hour to have someone blow-dry her hair because she could never achieve on her own that sleek look with a bit of curl on the end. Nor did she want to spend the time doing so.<\/p>\n The only blow-dry bar locations in San Diego were in downtown\u2019s Gaslamp District and Carlsbad.<\/p>\n \u201cEast County San Diego had nothing like this and I hated having to drive 30 minutes to another location,\u201d Wilson said.<\/p>\n So with her daughter, she opened her own salon.<\/p>\n \u201cWe decided why not? Let\u2019s do this,\u201d Wilson said.<\/p>\n A certified makeup artist, Shelby Wilson had attended Make-Up Designory (MUD) in Los Angeles. She would always practice styling her mother\u2019s hair, giving her the sleek look she had always wanted. It was the perfect opportunity for Wilson to hone her skills.<\/p>\n When she did decide with her mother to look for a location for East County\u2019s first Blo Blow Dry salon, Wilson was ecstatic with the site between Ross and Hobby Lobby.<\/p>\n \u201cMy mom and I wanted to have a location in La Mesa because it\u2019s our hometown and it\u2019s sort of in the middle of East County. And we love this spot because the foot traffic is very good around all these stores,\u201d Wilson said.<\/p>\n On Dec. 11, Jamul resident Kendall Tapio had made an appointment for a blow-out and styling by Kylee Colclasure, a stylist with a certification from the Bellus Academy.<\/p>\n Her hair normally straight, Tapio said she was excited about getting long, luscious curls in her hair.<\/p>\n \u201cI\u2019ll be using this salon as much as I can afford to,\u201d she said. \u201cKylee is doing a good job. I can\u2019t wait for my boyfriend to see this.\u201d<\/p>\n Colclasure smiled at Tapio.<\/p>\n \u201cI\u2019m having a lot of fun, too. It\u2019s the perfect job for me. I don\u2019t like to color or cut hair, but I\u2019ve always loved blow-drying and styling hair. I used to do it for my mom in her wedding planning business,\u201d said Colclasure.<\/p>\n All the stylists at Blo La Mesa must be licensed cosmetologists. In addition, Blo Blow Dry has its own training program that all of the stylists must complete. During the program, they learn and master the seven signature styles before they take clients. Some of those styles include: \u201cPillow Talk,\u201d which is the salon\u2019s concept of a beach waves look; \u201cHolly Would\u201d for big, bouncy curls; and \u201cExecutive Sweet\u201d for sleek and straight looks.<\/p>\n \u201cAt this time we are definitely seeing our clients most attracted to a bit of a \u2018Pillow Talk\u2019 or \u2018Holly Would\u2019 with a braid added in. And if you are looking for a braided style, we are definitely the bar to come visit. We also offer updos for any event,\u201d Wilson said.<\/p>\n The youngest client at Blo La Mesa that day was a 4-year-old girl named Finley.<\/p>\n \u201cShe absolutely loved her Blo Girl Braid and twirled all around for everyone in the bar to see,\u201d Wilson said.<\/p>\n![\"Co-owner](\"https:\/\/lamesacourier.com\/wp-content\/uploads\/2015\/12\/Co-owner-Shelby-Wilson-with-27Blo-Boss27-Jenna-Madsen-at-the-new-Blo-La-Mesa-hair-salonwebtop.jpg\")
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