Centrally located in relation to the beach, schools and in the midst of the community at large, “Snooze, an A.M. Eatery” is one of the newest additions to The Shops at La Jolla Village. With successful restaurants in Hillcrest and Del Mar, their Aug. 30 opening will mark their 21st location in the U.S. Not only does Snooze plan on bringing all-day breakfast to the area, but they have aligned their business model, which champions giving back, with an already community-oriented stronghold.
“We truly have a great real estate team lined up,” said general manager Justin Fritsch. “They always have their finger on the pulse for what’s happening, and where the next great market is. We’ve been in San Diego for quite some time, and La Jolla aligns with our business model, of which we take pride in morality and the opportunity to be active members in the community.”
While the space was not available until recently, it is a natural fit – with Mendocino Farms lunch-and dinner-oriented menu nearby, as well as countless other well-established shops. One thing that cannot be neglected about Snooze’s breakfast, is its consistency. Having been open as long as they have, there are certain items that Fritsch gushes over.
“Honestly, when we have first-timers come in, I always direct them in the way of our pineapple upside-down pancake and our wide variety of mix-and-match eggs Benedict,” said Fritsch. “Our pot pie is out of this world. It’s our take on biscuits and gravy, set in a pastry bowl with rosemary sausage gravy and an egg on top (however you want it). Recently, I was up in Del Mar, and these guys came in that called themselves the ‘hash brothers,’ in that they travel around sampling corned beef hash. After their first visit, we saw them about once a week.”
Although Snooze’s grand opening is a few weeks away, the restaurant chain is already making good on the promise to remain community-oriented. Their business model entails that they partner with three local nonprofits in every city. These nonprofits are typically education and conservation geared, and a “wildcard” of their choosing. Currently, Snooze is partnering with SD Foodbank, SD Coastkeepers and EdUCate!. Soft opening event donations will benefit all of these fantastic organizations. “About two years back, we adopted a beach in Torrey Pines,” said Fritsch. “Our goal is to always remain involved, whether it involves beach cleanups or volunteering at the food bank. Also, we are right down the road from some great schools, so we always want to help out the community in any way possible.”
Following a great deal of buzz surrounding their opening, Snooze’s all-around menu and good-neighborly approach should garner masses in La Jolla. Their track record shows that they’re up for it – and oh yeah, they serve breakfast all day (which is inherently SoCal in nature).