So many people have proclaimed “That’s the best cinnamon roll I’ve ever had!” upon devouring one at the popular Mission Beach bakery — aptly called Baked — that owner Nanci Houlgate started to jot down a list of the astounded customers. Houlgate was especially proud to hear a 91-year-old grandmother utter the phrase so commonly repeated at Baked. Besides writing the date down every time someone says the words, Houlgate also notes the time of day. This is an especially important reason why her cinnamon rolls are so darn good — they’re warm, fresh and delicious. “We don’t just bake them in the morning. We bake them throughout the day. If you come in and buy a cinnamon roll at two in the afternoon it was probably cooked a half-hour ago if not sooner,” Houlgate said. In fact, the rolls are in such high demand that Baked sells an average of 200 every morning during the summer. Houlgate grew up under the tutelage of parents who owned a chain of Kosher bakeries in Los Angeles. Her experience has earned success with her budding company. This year, she has seen an increase in business over last summer as word spreads about the year-old bakery. “I don’t know if it’s the economy or if I’m more popular, but were doing about 30 percent more than we did last summer,” she said. Houlgate knew cinnamon rolls would be her go-to goods before opening the business, which is why she has kept the quality at such a high standard while keeping the price down. A delicious half-pound cinnamon roll with cream cheese icing to die for goes for a very reasonable $3.45. You just can’t find a better deal for such a tasty and massive cinnamon roll. Without giving away too many secrets, Houlgate said one of the main techniques she learned while working in a Kosher bakery was the power of simplicity. She tries not to use more than five ingredients in any item and works with as many natural ingredients as possible, without preservatives. If you enjoy a great cinnamon roll and haven’t been to Baked yet, get there as soon as possible. Baked is open every day from 6:30 a.m. to 2:30 p.m. For more information, visit www.bakedhot.com. Qué: Cinnamon Rolls Donde: Baked bakery at 735 Santa Clara Place in Mission Beach