When asked how to get to Carnegie Hall, the famed violinist Yascha Heifetz replied, “Practice! Practice!” So, how does one get to the Super Bowl?
The annual championship game is one of the year’s biggest sporting events, watched by over 100 million people worldwide. But the show is often stolen by the incredible video ads that are broadcast between plays and at halftime — 30- to 90-second vignettes eagerly anticipated by viewers.
Given the huge number of eyes that are focused on the content, the cost of each ad can run as much as $4 million, far beyond the reach of small businesses that make up the economic heart of our country.
Until now. Intuit, the maker of Quickbooks and other small business software, is running a contest that can place the lucky winner in front of the world. First prize is an ad specially created for it that will be aired during the Super Bowl. Round 1 of the contest has already been completed. Round 2 is now under way. And the lucky local small business that has made it to round 2 is … (drum roll) … Double Happiness Jewelry and its creative head, Stephanie Wells. Like Microsoft and Apple, the company was started in a garage. Wells began to design and market unique handmade jewelry that immediately became popular locally. Then, with the help of her sister, Alisa Rottenberg, who runs Daisy Mae PR in New York City, Wells came to the attention of Diane von Furstenberg and the other judges of the city’s Fashion Week event. She won and was invited to be part of the festivities.
Since then, Wells’ designs have been sold in stores all over the world. Her jewelry is worn by many celebrities, including Oprah and Beyonce, and has been worn by models gracing hundreds of covers of fashion magazines, including those appearing in the Sports Illustrated swimsuit edition. Since all of her jewelry is handmade, Wells creates jobs. She also provides needed education and income opportunities to struggling women in other countries, notably Africa. Her guiding theme is, “Making the world a better place, one piece of jewelry at a time.”
Wells is a local businesswoman, entrepreneur and hero. That’s how one gets to the Super Bowl. To help Wells win a spot at the Super Bowl, vote for her — today and often — aquí . For more information about Double Happiness jewelry, visit www.doublehappinessjewelry.com.
