Comic-Con International’s contract with the San Diego Convention Center expires in 2013, giving the organization the opportunity to go elsewhere, but there is hope that an expansion of the facilities, due to be completed in 2015, will be enough to keep the event in San Diego. With such a large influx of visitor’s and the revenue they bring to the city, it’s easy to see why both Los Angeles and Anaheim are trying to woo Comic-con to its facilities. An announcement on the future of Comic-Con is expected soon. “It’s very important,” said Joe Terzi, president of The San Diego Convention & Visitors Bureau. “It’s one of the largest citywide conventions we have annually, going on 40 years. It continues to be a major driver of economic value to the destination.” There is also much value in the media coverage the event generates. “We get tremendous national and international press,” Terzi said. “San Diego is highlighted all over the world in terms of what’s happening at Comic-Con.” Terzi noted that there is a lot of business conducted during the convention, with a residual effect that lasts throughout the year. “We also get exposure to a lot of the major studios and we have access to people that might not be here if the Comic-Con wasn’t here,” he said. “So yeah, it’s a very important and impactful event for the city and one that has tremendous benefits.”