
When customer service counts, this is the place In today’s economy, customer service is nine-tenths of the game. If you’ve got it — and it’s good — you’ll keep ’em coming back for more. And we’ve got some great customer service right here in Pacific Beach. About six months ago, I took my laptop into the Computer and Ink store on Garnet Avenue. They were having a tune-up special and I took advantage of it. I was ready to write Buddy’s true-life story and go after some of the best-sellers in the New York publishing world like “Marley & Me.” Knowing I was about to embark on a monumental project, I wanted to have the latest technology to guide me through. There, I was pleasantly surprised to meet the owner, a young entrepreneur by the name of Rocky Lawton. He cleaned up my laptop and tuned it up with a quick turnaround time — and was friendly and courteous to boot. Rocky has great customer service. As we got to know each other, he was impressed to know that I was the creator of Air Bud. He was all of 12 when the film first came out. I had originally inquired about tuning up my PC. It was a sturdy Dell home business computer, but it was six years old. Seeing how technology moves so quick these days, Rocky suggested I buy a new computer. I thought it sounded like a novel idea. I left the store and went to call Dell to order a new one. I custom ordered my new system, but was surprised that it would take three weeks to deliver. Then I thought I would ask Rocky’s advice. He seemed to be on the cutting edge when it came to computers, so I gave him a call. He told me that he could build me a custom computer that would be far superior and yet less expensive. I would recommend anyone to employ his services for their computer needs. And true to his word, he built me the Ferrari of computers in just two days. His UCSD education has served him well. It had all the bells and whistles for a writer like me. And now, as our book proposal is poised to make a big splash in the global literary world, I have Rocky and his great customer service to thank. He told me, “Helping people is my greatest reward.” It’s nice to know we have so many wonderful, helpful and diligent people right here in our beautiful seaside town — our beloved Pacific Beach.








