With more than 18 locations across North America, Bad Axe Throwing is opening its doors in Pacific Beach July 20-22.
Their new 6,000-square-foot location at 1019 Garnet Ave. will allow for a capacity of 125 people. Bad Axe Throwing will allow guests to bring in or have delivered non-alcoholic drinks and catered food at no extra charge in their establishment. The business is applying for an alcohol license to serve beer and wine. “We want to be the go-to bar and hangout spot in San Diego,” said Mario Zelaya, president and CEO of Bad Axe Throwing. Bad Axe Throwing is holding a free grand opening open house, the weekend of July 20-22. More than 2,000 San Diego residents have expressed interest in the open house event on Facebook. “Our open houses are legendary. We’ll be giving away T-shirts, group events and signing people up to our axe throwing leagues. It’s going to be a very busy weekend,” Zelaya said.  
Serving Americans with quality, active-entertainment, Bad Axe Throwing coaches are trained in axe throwing techniques and safety guidelines. They provide private events for groups looking to celebrate a birthday, bachelor/bachelorette party, corporate event or any other special occasion. “We haven’t officially opened up our doors yet and we’re already getting people booking events with us in San Diego. It’s a testament to how popular we’ve become across the U.S.,” Zelaya said. Each location creates a fun and inviting atmosphere, built on the belief that anyone can learn a new skill regardless of age or skill. “People are looking for new forms of entertainment that are interactive and completely different. Axe throwing is really a traditional hobby that we’ve turned into a unique experience. It’s a perfect way to celebrate any occasion. I like to call it bowling 2.0,” Zelaya said.
As part of the World Axe Throwing League, the governing body of the sport of urban axe throwing, Bad Axe Throwing will offer axe throwing leagues in San Diego. It will allow local residents to compete at a local and global level. People with group sizes as small as six or as large as 125 can book an axe throwing event online.
Originally established in Canada in 2014, Zelaya transformed a niche activity into one with mass appeal. His background and experience building marketing campaigns and technology for Fortune 500 clients, is of the key underlying success factors in the growth of Bad Axe Throwing. Doubling in size in just over a year, their concept of urban axe throwing is rapidly sweeping the nation with locations in Atlanta, Chicago, Denver, San Francisco, Oklahoma City and Minneapolis. Bad Axe Throwing Where: 1019 Garnet Ave.
Info: badaxethrowing.com, 888-435-0001.