Owner Michael Williams is really juiced about his new business, Orange Power, which just opened in the heart of Pacific Beach.
“Everybody is looking for a healthier alternative,” said the mortgage-lender-turned-entrepreneur Williams, about his rationale for debuting a new smoothie place at 1422 Garnet Ave., formerly Function Juicery. “This seemed like a really great space. There are a lot of gyms, yoga and workout places within several blocks. We just feel like we’re right in the sweet spot.”
Having worked previously in both the airline and mortgage-lending industries, Williams said his family was previously in the restaurant business.
“My father had a fast-food, McDonald’s-type store,” he said. “I’ve always been in the service business, always serving the public in some capacity.”
Why a juice/smoothie place? Part of the reason, said Williams, was the departure of his predecessor, who also owned a smoothie place. 
“The gal who owned it before I did had a juicery in Las Vegas where she lived, and one here,” Williams said. “The landlord told me she fell in love with an Aussie and walked away from both.”
Williams said his name, Orange Power, was carefully chosen.
“Feel the power,” he said. “It’s about personal power, about people taking control of what they put in their mouths.”
Describing what makes his smoothies so good, Williams said, “It’s all natural. There’s no (added) sugar. Everything is fresh squeezed, from carrot to orange juice. We have acai and fruit bowls as well.”
Williams said he also can add protein powders to his smoothies for the active set.
A standard Power Orange smoothie costs $6.99. Acai bowls are $8.99. 
Like everyone else in PB’s business district, Williams is catering to a large number of tourists right now. But he he’s lucky because he’s surrounded by residential. “The residents come down and buy weekly,” he said. 
“We’re excited to be a part of it.”
Power Orange has limited seating inside and a couple of outdoor tables. “We want to be the in and out of the juice business,” said Williams.
Will Orange Power be a franchise someday?
“We’ve got some ambitious plans,” admitted Williams. “But we’ve got to do the first one right. That’s where our focus is. But we’d like to add multiple locations at some point.”
Williams wants Orange Power to be “an intricate part of the community,” adding he believes in the abundance principle.
“There’s really enough for everybody,” he said, while adding, “We’ve got a great product. But we want to infuse that with love and positive energy. That’s really what it’s about.”
Pointing out he has a great staff, Williams said, “What’s really going to make the difference  is our service is going to be great.” Orange Power
Where: 1422 Garnet Ave.
Hours: 9 a.m. to 7 p.m.
Info: orangpower.com, 619-992-7801.