It’s Black Friday every day at the Midway District outlet store of the same name.
Open about three months, Black Friday Outlet, at 3610 Midway Drive, offers a plethora of household goods, including TVs, refrigerators, coats, washing machines and even Hoverboards at as much as 25 to 75 percent off.
Refrigerators sell for $999 to $2,000. TVs go for $200 to $999. Beds are in the $275 to $400 range for full, queen and king sizes. Washers and dryers are discounted, selling for between $499 and $999.
The store name references the day following Thanksgiving, which since 1932 has been regarded as the start of the Christmas shopping season in the United States. Most major retailers on the first holiday shopping day of the year open very early (some overnight) with promotional sales.
“Black Friday is a shopping day where discounts are given on those days from major stores,” noted outlet co-owner Kevin Kunz, who runs the shop along with his brother-in-law, Jared Quintanilla. “So we figured, ‘Why limit customers to one day a year for those sales when we can give it every day?'”
The duo had a couple of restaurants, lunch trucks and a Black Friday in Hawaii. They rebooted Black Friday after relocating to San Diego.
Kunz grew up in Pacific Beach, is a Mission Bay High School alum and sells real estate locally. He said he loves being in the outlet trade.
“We’re here for the everyday person,” Kunz said, noting the shop offers something else most retailers don’t – the option to purchase items on layaway.
“Not everybody can afford a refrigerator or a washer and pay for it all at one time,” Kunz noted. “If, say, you want to buy a washer for $600, we have them put 20 percent down as a deposit, then pay 20 percent more every two weeks on layaway, rather than putting it on their credit cards, where they’re charged 20 percent interest. If they do 20 percent every two weeks, they have it paid off in 10 weeks.”
Kunz said he and Jared are able to offer such good prices because of their extensive networking.
“We’re able to give such deep discounts because we buy from people who buy in bulk at such low prices that we can buy it and still make a profit reselling it,” he said. “We can sell TVs at or below amazon prices.”
Black Friday also offers an assortment of discounted coats and jackets and expects to soon expand many of the lines it carries.
“We’re going to get dresses. We’re going to expand the store,” he said, adding they’re going to make a business trip to Las Vegas soon to explore expanding their merchandising lines.
Midway’s Black Friday also offers other recreational items, like Hoverboards. Kunz noted they have a military contract to sell them at local bases.
Of his location on Midway Drive, Kunz said, “Twenty thousand cars pass by here every day. It’s a great location.”
Kunz said Black Friday is also involved in giving back to the community.
“We want to start working with different local organizations to raise money (for them),” he said. “We raffled off a 50-inch TV the other day, with proceeds going to Mission Bay’s basketball team. We’re in talks with another school right now to do a fundraiser for them.”
For more information, visit blackfridayoutletsandiego.com or call (619) 888-2681.