Retail Display Ad Rates

See Mechanical Specifications.

AGENCY RATES: All Open Rates are commissionable to recognized advertising agencies submitting cameraready copy and with pre-payment.
DEADLINE: Deadline for all advertising is 4 p.m. Thursday (Wednesday for La Jolla) preceding the date of publication.
ACCEPTANCE: The publisher reserves the right to reject or cancel any advertising at any time, which does not conform to the standards of the publication.
PAYMENT: Payment for all advertising is due upon proof. A monthly billing account is available with approved credit. Payment terms are net 10 days. Payments not received 30 days after billing are subject to a 1.5% (18% per annum) service charge. We reserve the right to revise the advertising rates at any time upon 30 days notice.
ARTWORK: Normal layout costs are included in our advertising rates. Camera work, photos and special creative artwork will be charged at reasonable rates. Proofs are not for making design changes; they are intended for information checking only. Additional proofs or rebuilds may be subject to extra charges.
CANCELLATIONS: Advertisers will be billed 50% of ad cost for cancellations after 4pm Thursday (4pm Wed. for La Jolla).
TEARSHEETS/INVOICES: Tearsheets and invoices are available upon request.
ERRORS: Liability of the publisher for errors is limited to the cost of the space containing the error and limited to the first insertion. Notification of error must be made within 5 days of publication.
GUARANTEED POSITIONS: Any advertiser requesting special placement shall be given every consideration but will not be guaranteed. The surcharge for placement is an additional 15% upon availability. If position is unavailable, the ad will not be charged the 15% charge.
PRE-PRINTED INSERT RATES*: Minimum charge $120.00. 1,000″”5,000 $40/M 5,001″”16,000 $35/M 16,001 & over $33/M *Pricing is for single sheet only; call for larger/heavier insert prices.
ADVERTORIAL: Advertorial is paid advertising designed to read like editorial. The word “Advertorial” must be stated in ad and must have a minimum hairline border.
MECHANICAL INFORMATION: Ads are built in modular sizes (fractional).> This allows attractive page layout and assures the advertiser economical pricing. Sizes conform to 5 col. x 16″ tabloid. Standard Advertising Units (S.A.U.) will float. For color ads please call.
Classified Advertising Rates
Remember, when a reader turns to classified they’re already 50% sold! Your advertisement placed in The San Diego Community Newspaper Group classified section will appear in the Beach & Bay Press, La Jolla Village News, Golden Triangle News, Peninsula Beacon and The San Diego Downtown News.Over 75,000 copies are delivered to affluent coastal homes and businesses via door-to-door audited circulation. Your ad will be read by over 180,000 people from La Jolla through Downtown San Diego. Publishing 100% local news, our papers enjoy an average readership of 93%. Printing each Wednesday & Thursday, your advertisement will remain in homes, businesses and on newsstands for up to seven days.
CLASSIFIED LINE AD RATES
Open Rate: . . . . . . .Weekly /per line
Based on 3 line min.
1 week . . . . . . . . .$8.50
Frequency Rates:
Consecutive insertions – based on 3 line min.
. . . . . . . . . . . . .Weekly /per line
2 weeks . . . . . . . . .$8.00
3 weeks . . . . . . . . .$7.00
6 weeks . . . . . . . . .$6.50
13 weeks. . . . . . . . .$6.00
26 weeks. . . . . . . . .$5.50
52 weeks. . . . . . . . .$5.00
Bargain Bin:
“Private party – $500 or less
Based on 3 line min. . . . . Weekly /per line
Open Rate: . . . . . . . . . $3.00
Garage Sales:
4 lines . . . . . . . . . .$17.50
each additional line. . . .$3.00
Lost & Found: . .Free
Service Directory Listings:
Small Ad (1.5″x1″)
4 week contract . . .$55.00 per week
8 week contract . . .$45.00 per week
13 week contract. . .$35.00 per week
Large Ad (1.5″x2.25″)
4 week contract . . . .$95.00 per week
8 week contract . . . .$75.00 per week
13 week contract. . . .$55.00 per week
CLASSIFIED DISPLAY RATES
Classified display advertisements are boxed and can include artwork. Minimum size is 1″. Sizes based on a 6 column x 15.5 tabloid format.
Contract:
1-2 Insertions – $50.00 per col/inch
3-8 Insertions – $42.00 per col/inch
9-16 Insertions – $36.00 per col/inch
17-25 Insertions – $32.00 per col/inch
26+ Insertions – $28.00 per col/inch
Cadnet:
Pickup classified ad in over 167 publications in U.S.
& Canada with a combined circulation of over 7
million or 1.6 million households through CADNET 900,
a special program designed for 900 services.
Publications have a two week window to run your ad.
. . . . . . . . . . . . .Per insert
15 words . . . . . . . . .$360.00
30 words . .. . . . . . .$695.00
15 words (class 900) . . .$210.00
30 words (class 900) . . .$395.00
CALL FOR MULTIPLE INSERTION DISCOUNTS
Real Estate Directory:
2 insertions . . . . . .$150.00
4 insertions . . . . . .$250.00
6 insertions . . . . . .$350.00
. . . . . . . . . . . .$45/wk for minimum of 6 months
Legal Ads:*
Personal Name Change (4 weeks) . . . .$88.00
Fictitious Business Name (4 weeks) . .$44.00
Per col/inch (1 issue) . . . . . . . .$17.00
*Abandonment of Fictitious Name, Withdrawal From A
Partnership, Operation Under Fictitious Business Name,
Dissolution of Partnership, Notice of Trustee Sale.
Legal ads may not necessarily run full circulation, but
must be published in either Beach & Bay Press or
Peninsula Beacon to be legal.
Deadlines:
Classified Display . . .Mon. 5pm
Line ads . . . . . . . .Tues.10am
Cancellation . . . . . .Tues.10am
Mechanical Specifications
6-Column Format Page: 10 1/4″ wide x 15 1/2″ deep.
No. of Columns . . . . . . . . . . . . .Col. Width
1 col. . . . . . . . . . . . . . . . . .1.5″
2 col. . . . . . . . . . . . . . . . . .3.25″
3 col. . . . . . . . . . . . . . . . . .5.947″
4 col. . . . . . . . . . . . . . . . . .6.625″
5 col. . . . . . . . . . . . . . . . . .8.5″
6 col. . . . . . . . . . . . . . . . . .10.25″