La Jolla ranks fifth as most expensive locale Coldwell Banker Real Estate recently announced that La Jolla is the fifth most expensive real estate market in the U.S. The ranking was determined using its new Home Listing Report data which aims to provide the latest, most comprehensive information from around the country regarding home sales. Ranked as the most affordable was Detroit, Mich. with residential homes costing on average $68,007. Newport Beach, Calif. topped the most expensive list at $1,826,348. The average home price in La Jolla: $1,210,300. Plastic surgeon plans practice in Del Mar Dr. Paul E. Chasan announced he will be opening a new stand-alone cosmetic surgical center complex, Ranch & Coast Plastic Surgery, to be located at 1431 Camino del Mar. The center has a planned opening of January 2011. “We’re very excited to open our new 5,000-square-foot Ranch & Coast Plastic Surgery office in Del Mar,” said Chasan, who has been on the staff at Scripps Memorial Hospital in La Jolla for 15 years. “It’s always been a dream to have our own free-standing surgical center and we’ve now accomplished that goal and made it a reality.” Five leases completed for Genesee Executive Plaza Cushman & Wakefield of San Diego recently inked five new tenants for the Genesee Executive Plaza office project in University City. InterDent Service Corporation, The NPD Group, Inc., Physiotherapy Associates, Unilab Corporation and Scripps Health have all signed leases. The five leases total 20,629 square feet. La Jolla native opens pediatric dental office Dr. Anthony Scoma, graduate of The Bishop’s School and father of three, recently opened Scoma Pediatric Dentistry in La Jolla on Prospect Street. Scoma has infused his office with a “Kid Zone,” toys and books, as well as overhead entertainment centers over each treatment chair in keeping with his belief that dental care should be delivered in a “gentle, non-threatening, fun environment.” New tenant settles in former Sak’s location Seaside Home, a premier home furnishing retailer, recently signed a seven-year lease for the approximately 32,000-square-foot space in the Gaines Building on 1055 Wall St. Formerly occupied by Sak’s Fifth Avenue, Seaside Homes plans to open the two-level store and viewing area by November. Jewish Family Service names new COO Dr. Bonny J. Forrest has been named the new chief operating officer of Jewish Family Service (JFS). Forrest will oversee the organization and more than 50 programs that operate in 15 locations throughout San Diego County and an office in Palm Desert that serves the Coachella Valley. Forrest has more than 20 years experience as a psychologist and attorney, and has practiced and conducted research as a pediatric neuropsychologist. She also has led clinical programs for other nonprofit organizations. Forrest most recently served as director of developmental services of clinical programs at Rady Children’s Hospital. JFS was founded in 1918 by a consortium of women’s clubs. Its programs and services include adoption, case management, counseling, crisis services, family violence, HIV issues, Jewish connections, refugee resettlement, older/adult services, parenting, youth and school-based services and training/education.