Target’s new Ocean Beach store at 4864 Newport Ave. opened to the public Wednesday, July 17, and will hold a grand opening on Sunday, July 21.
The 18,000-square-foot store will be the retailer’s third small-format, and 25th store, in the greater San Diego area. Altogether, Target in San Diego employs more than 4,150 people.
Target has prioritized opening small-format stores to serve guests in urban areas, dense suburban neighborhoods and near college campuses – areas where a full-size Target typically wouldn’t fit.
The Ocean Beach store brings a convenient and affordable retail mix offering a curated assortment of food and beverage items, apparel and accessories for adults and kids, health and beauty, and home décor. All items carried in the OB store were based on a survey of the beach community’s needs. Services will include order pickup, which allows guests to order items online and pick them up in store within an hour. 
The store’s interior art highlights Ocean Beach’s unique history, including a photo collage from local photographer Steve Rowell, whose work will be on permanent display inside the store. It is easily viewed from the sidewalk outside the store.
The Ocean Beach Target store employs approximately 50 team members. 
Target has committed to opening small-format stores, reimagining existing stores, blending the best of digital and physical shopping experiences, offering ease and convenience through digital enhancements, and introducing new, exclusive brands. 
With the addition of the Ocean Beach store, Target now operates 98 small-format stores, with a total of 1,853 Target stores nationwide (store count on July 21). 
Target plans to open approximately 30 small-format stores a year over the next few years. Target in OB
4864 Newport Ave.
Hours: 8 a.m.-10 p.m. daily