
From antiques to home furnishings, Faded Awning has it covered. The shop, owned by San Diego native Cathy Allen, offers an array of sleek products, including jewelry, rugs, furniture, plates, dishes, glassware, acrylic and watercolor paintings, lamps, bed linens, lamps, accessories and pillows. “We’re kind of a beach store,” said Allen. “We sort of specialize in beach things, shelves and nautical items.” Allen established Faded Awning on May 4. She previously worked as a dealer for Girard Avenue Collection for over 10 years. Before that, she worked at Nordstrom and served as a buyer at an additional retail store. “I had a lot of people who knew me (at Girard Avenue Collection),” she said. “So they’ve come over here, which nice.” Allen said Faded Awning offers moderately-priced items in a casual and laid-back environment. “It’s not high-end,” she said. “It’s very affordable.” Allen said the reaction from customers has been positive so far. “It’s been great. I think the people have been really pleased,” Allen said. “La Jolla is a good place to have a store like this. In her spare time, Allen makes artwork. She sells many of her pieces at the store. “The main goal is to bring good value to the customers and yet have a lot of style and fun,” the local entrepreneur said. “I’m just going to keep plugging away.” Faded Awning is located at 7464 Girard Ave. For more information, call (858) 456-7464.








