San Diego native Eli Himelstein knew it was time for a career change after 15 years as a civil rights lawyer. “I love fighting for people, but I was tired of all the backlash,” says Himelstein. Getting back to his boxing roots, he realized he was happiest when working out, so Himelstein decided to dive into the fitness franchise world and open San Diego’s newest 9 Round location.
9 Round is a specialized kickboxing fitness center with no specific class times. The program consists of nine challenging workout stations, performed for 3 minutes at a time, totaling a 30-minute full-body workout. Members are able to show up at their convenience, jump into the circuit, and are always guaranteed one-on-one training by a 9 Round certified trainer. “The trainers are here to demo, explain, correct, and push you,” says Himelstein.
While the all red- and black- color-schemed gym filled with heavy duty punching bags and stacked weights may appear daunting to kickboxing newcomers, Himelstein urges people of all fitness levels to join the workout. Each person is encouraged to go at their own pace, and is reminded that progress is more important than perfection. “You will be surprised how quickly you improve,” he says.
“We want to emphasize this is a fitness gym, not a fight gym,” says owner Himelstein. The gym’s environment will definitely be challenging, but more importantly, fun. “Train like a fighter, but never get hit,” he explains.
Similar to many other fitness studios, the 9 Round workout incorporates heart rate monitors into their training. With two massive screens displaying each boxer’s heart rates throughout their entire workout, this shows them if they need to kick it up a notch or take it down a bit. “You want to be in the green and yellow zones for the most part.” Himelstein explains. “This enables you to work smarter, rather than harder.”
Set to open March 1, 9 Round is offering a special charter membership deal. For the first 100 people to sign up for a membership, it will be $89 a month for unlimited workouts. “Come twice a day, six days a week. When we say unlimited, we really mean it,” says Himelstein. Along with this comes a $25 registration fee (usually $99) that includes wraps, gloves, a heart rate monitor, and other 9 Round swag.
There will also be a strong referral program implemented for all members. If you are a member, and someone you refer joins the studio, you will get half off your next month. Walk-ins are welcome. There is no need to call beforehand or sign up prior. 9 ROUND KICKBOX FITNESS Where: 1416-A Garnet Ave. Info:?Opening March 1, 9round.com.
