Despite lagging registration profits, La Jolla’s third annual Coastwise Mile & 5K race will take place Saturday, Oct. 2 at The Ellen Browning Memorial Park. The event has not been lucrative for the last two years, said Joclyn Sanders, director of business development for the Coastwise Group, but she also noted this is not an uncommon phenomenon in the race industry. “Our race is very, very young and is still building traction — versus the La Jolla Half Marathon which has been around for some 20 years,” Sanders said. “Additionally, we started the race the year the economy collapsed and business marketing budgets were cut.” This made the first few years all the more difficult for Coastwise, Sanders said. Sanders said this is why sponsorship is so important for the Coastwise Mile event, since it is expensive to obtain city permits, event directors and police enforcement to oversee the race. This year’s race will include some varied options for runners, such as the Mutt Mile for dog-lovers, relay team options and the Baby Jogger Division for parents, tots and strollers. Coastwise aims to create a family-friendly exercise event for all ages and degrees of fitness with proceeds from the event going to The San Diego Humane Society and The Scripps Park Project — an organization that aspires to preserve and restore The Ellen Browning Memorial Park. There will be several road closures that may affect residents and motorists. Jenner Street, Prospect Street, Cuvier Street and Coast Boulevard will be subject to full or partial closures from 7 to 11 a.m. For more information regarding the event, to donate or to register, visit www.coastwisemile.com.








