Brazilia Skin Care, La Jolla – located in University Towne Centre – could be the future of the spa world, offering a long list of services and skin care lines. Owner Excelda Imermam, who, with her experience and long list of clients considers herself a pioneer in Brazilian bikini waxing trend. She credits her success to Brazilia’s famous customer service. “In San Diego and La Jolla I was the first to bring the Brazilian wax,” Imermam said. “I was the pioneer.” Imermam began years ago with one client, she said. Now more than 34,000 people has visited Brazilia for services, Imermam said. “We also do medical services and laser hair removal,” she said. The Brazilian bikini wax was once whispered about around the water cooler, but it is such a fashionable thing to do now, Imermam said. “It takes about 12 minutes,” Imermam said. “It is removing all the hair below the bikini line – front to back.” Imermam said she has many famous clients, but her goal is to help her customers with fast, friendly service. “We target the working woman,” said Brazilia Skin Care manager Gia Imermam. Imermam said the business’ extended hours (it is open until 9 p.m.) has opened the door for women not thought of as ordinary spa clients. “The hours are really important,” Imermam said. Spa clientele may sit around receiving treatments all day, whereas at Brazilia, skincare specialists try to accommodate their clients’ schedules, she added. Although Brazilia specializes in Brazilian waxing, Imermam said the store employs a head nurse along with 10 licensed estheticians who practice specialties from laser hair removal to photofacials to Botox and dermal fillers. Brazilia, which caters to men and women, also carries dermatological products such as Tri-Luma to treat skin conditions such as melasma, or darkening of the skin. Imermam said the company accommodates its clients’ pocketbooks, with electronic coupons sent monthly. “[Brazilia] is fast for people to come in and out. People can walk by and they don’t have to make an appointment,” Imermam said. For more information, visit www.braziliaskincare.com or call (858) 909-0250.
