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SDNews.com
Home La Jolla Village News

Bird Rock ‘Taste’ a victim of success?

Tech by Tech
February 11, 2010
in La Jolla Village News, News, No Images, Top Stories
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The Taste of Bird Rock has become so successful that the Bird Rock Community Council (BRCC) is considering suspending the fund-raiser this year in an effort to tone down the party. “The good news is that the Taste of Bird Rock is wildly successful,” said BRCC President Joe Parker at the group’s Feb. 2 meeting. “The bad news is that it is wildly successful.” Police have taken note of the increased foot traffic and drinking, and informed the BRCC that it needs to step up its security and traffic control, measures that would also spike the costs to run the event, Parker said. Word has traveled that the Taste of Bird Rock is a good party, and Parker doesn’t believe limiting ticket sales will help. He reports seeing someone pushing a stroller carrying a 12-pack of beer, and others tailgating on the back of their trucks.  “The point is to interface residents with merchants and to raise funds,” Parker said. “When you have to fence off areas, the costs escalate and it becomes counterproductive.” The Taste of Bird Rock, typically held in July, started in 2002 to promote area restaurants and continued as a fund-raiser for Bird Rock Elementary School in 2005.

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