Workers have finished putting the final touches on the new Barons Market sign outside the Ocean Beach store. The new sign is part of Barons’ new branding campaign. “The Point Loma store follows the Rancho Bernardo location in the transition,” said Debi Tauber, Barons Market marketing manager. “The new branding is a way to emphasize what we do — that we are a grocery store,” she said. “We have had people think we were everything from a music store to a furniture store. We also wanted a clearer, cleaner look.” The rebranding process took several months with the help of a design company. Part of the rebranding process includes the new Barons Market “stamp of approval,” as well as the slogan, “Simply Good Foods. Simply Good Prices.” Tauber is encouraging customers and Ocean Beach neighbors to stop by the store and see the new look for themselves. Barons Market is located at 4001 W. Point Loma Blvd.