The Village block section along La Jolla Boulevard bounded by Marine Street, the Pacific Ocean and Silverado Street could be said to be something of an “exotic car row.”
There are three high-profile companies along this stretch including O’Gara Coach La Jolla at 7440 La Jolla Blvd., Grand Prix Classics at 7456 La Jolla Blvd. and Sports Car Company Inc. at 7447 La Jolla Blvd.
“Grand Prix Classics (GPC) specializes in the buying, selling and consignment of historic sportscars, racing cars, motorcycles and scooters,” said owner Mark Leonard. “There are always 20 or so in inventory as well as a collection of rare automotive posters, and other memorabilia.” 
An entrant in cars races and shows, GPC is also involved in various charities and hosts various groups. “For the true motoring enthusiast who wants to see the rare and beautiful, this is a must-see destination,” said Leonard.
Luxury car dealership O’Gara Coach La Jolla features such notables in the industry as Aston Martin, Rolls Royce, Bentley and Ducati.
Sports Car Company Inc. is one of the nation’s premier exotic and classic car dealers which has offered, for more than 30 years, such prestigious brands as Ferrari, Lamborghini, Maserati, Meredes-Benz, Porsche, Rolls Royce, Bentley, Aston Martin and more.
Adjoining “exotic car row” are classic, local family owned and operated restaurants El Verdes Ranchero at 7404 La Jolla Blvd. and Carina at 7408 La Jolla Blvd.
Continuing toward the Cove along La Jolla Boulevard, the next establishments you come to will be Kitchen Expo showcasing custom exotic cabinetry for the entire home at 7458 La Jolla Blvd., and California Bicycle at 7462 La Jolla Blvd., which bills itself as a “purveyor of fine bikes.”
This block section also includes salons, restaurants and boutiques.
Right around the corner from exotic car row is a two-story strip mall with Wine Time at 7474 La Jolla Blvd. Pet Stop at 7490 La Jolla Blvd., Baskin Robbins ice cream, and Pak Mail La Jolla at 7486 La Jolla Blvd. all on the mall’s ground floor.
“We’ve been here since 1999,” said Wine Time’s owner, Kay Chae who has a selection of about 1,000 wines from around the world. “This is one of the oldest liquor stores in town.”
Pet Stop truly fits the definition of mom and pop. The boutique store’s owner, Carol Tanner, noted it is in a good spot because it’s “central for local people, our neighbors. We know all their animals. They’ve been coming for years. We also do a lot of charity work helping rescue animals.”
Tanner added she has items for cats and dogs with “one of the biggest selection of cat items in town.”
Pak Mail La Jolla specializes in concierge mailbox rental and mail delivery.
“We provide specialized packing and shipping and freight, from the most delicate china to auto parts,” said the company in a statement. “We provide pick-up sevice all around La Jolla.”
Upstairs in the mall is surf outfitters Everyday California, which handles kayak tours, SUP rentals and snorkeling.
Across the street from the mall is O’Hana Café at  456 Pearl St. offering unique Hawaiian cuisine. Twin Dragons School of Fencing is at 7524 La Jolla Blvd. Next door to that is La Jolla Shoe Repair & Leather with more than 40 years of experience in the field.
Other businesses in the area include, but are not limited to: the Museum Café in the Museum of Contemporary Art La Jolla, In Eden Apartments, Chateau La Jolla Inn, Private Portfolio, Acupuncture & Healing Arts, Jewel Hairdressers, Pearl Street Cleaners, Pacific Karate, iDiva Studios, itan, Spike & Mike’s Festival of Animation, Gyrotonic Pilates, Yogi Topi, La Jolla Insurance Center, St. James-by-the- Sea Church, Salon Geisha, Rigoberto’s Taco Shop, Marine Street Market (closed for remodeling), The Bishop’s School, and Terra hair Design Terrest Co.