The latest metamorphosis for the sports arena — one in a string of transitions and name changes over the 44-year history of the venerable Midway landmark — is complete. Officials held a ceremonial sign unveiling Dec. 1 to showcase the former San Diego Sports Arena as the newly named Valley View Casino Center. The sponsorship arrangement is the second in recent years, following on the heels of the previous sponsorship by iPayOne. The new business partners also unveiled the building signage to officially brand the historic 15,000-seat San Diego sports and entertainment facility. Doors, signs and banners at the venue all reflect the Valley View Casino Center change. The terms of the corporate sponsorship and naming rights — which were approved by the City Council — include $1.5 million from Valley View Casino and Hotel over the next five years, and binds North San Diego County’s Valley View Casino & Hotel and AEG Global Partnerships. The arena, which is managed by AEG Facilities, has been the multi-million dollar renovation which included the addition of a new 6,500-square-foot VIP hospitality space, “Club 3500,” new lower level seats, LCD televisions throughout and an upgraded concourse and arena entrances.
