By SDCNN staff

Alternative Strategies, a local marketing and communications company, opened its new offices at 3180 University Ave. in North Park on March 7.

“I couldn’t be more excited to become a physical part of the thriving North Park business community,” William Lopez, owner and CEO of Alternative Strategies, said in a press release. “Our team is anxious to take part in, and enjoy all that this vibrant neighborhood has to offer.”

After 15 years of doing business in Mission Valley, the firm that specializes in branding decided to do a little rebranding itself. Along with the company’s new office come modern décor features and a new logo.

Alternative Strategies represents various industry sectors across San Diego County and multiple hospitality clients in North Park, including Verant Group restaurants True North Tavern and Uptown Tavern.