Located near the corner of Pearl St. at 7530 Fay Ave., Rubio’s will now be open for business in downtown La Jolla. The new store will introduce eco-friendly design concepts, such as recycled building materials and LED lighting, and will be employing 30 team members from the community. To celebrate its grand opening, the new store hosted a fundraising event on Nov. 10 to benefit the Birch Aquarium at Scripps. Co-founder Ralph Rubio opened the first Rubio’s restaurant in Pacific Beach 27 years ago. “People traveled from miles away to savor one of our world famous fish tacos,” said Rubio. “Since then, our reputation for unique products has quickly spread and our following continues to grow.” The new La Jolla Rubio’s will be open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 10:30 a.m. to 9 p.m.