La Jolla Kayak has opened a new store, The La Jolla Kayak Snorkel Center, at 7966 Herschel Ave. Located one block from La Jolla Cove, the shop offers snorkeling tours and gear rentals within close proximity to some of La Jolla’s best snorkeling. Visitors can also make reservations for the company’s kayak and bike tours, which start from La Jolla Kayak’s original location in La Jolla Shores. Owners Michael and Sharon Luscomb are La Jolla natives who have been operating the rental and tour business for more than 16 years.