With the nation in an economic downturn, Christmas this year might be a bleak proposition for many families across San Diego. Luckily for Ocean Beach residents, who both want to give or find themselves in need of a little friendly help, a music event has been put together to fill that role by local activist Chuck Schiele. For three consecutive Wednesday afternoons beginning Dec. 3, the Ocean Beach Farmers Market will be the scene of the Fourth Annual Holiday Magic Food and Toy Drive. Each week will feature nine of the area’s top acoustic musicians playing roughly 20- minute sets in a drive to collect nonperishable food items and new unopened toys. “This event is more or less appended to the efforts of the Ocean Beach MainStreet Association (OBMA),” Schiele said. “When I heard about their efforts to help local families, I just wanted to be involved and help in any way I can.” Schiele traces his social consciousness to a sign he saw as a youth, which hung in his uncle’s New York restaurant: “If everybody did half of what they expect everybody else to do, this team would be the best.” “That sentiment really inspired me,” said Schiele. He and all the musicians connected with the event are donating their time and services. “With economic times the way they are, these sorts of events have become even more important,” said Schiele. Donations will be given directly to area residents. “More people than ever need a hand and that’s particularly evident during the holidays,” he said. “Families have enough on their plate with bills, housing and other essentials. Hopefully, a delivery from one of our Santas can take a little of the burden off and make the kids’ day brighter.” According to Claudia Jack of the OBMA, 70 families were assisted in 2008. For anyone wishing to contribute but who can’t make it to one of the shows, 10 donation boxes have been set up around Ocean Beach, including at People’s Food Co-op and Union Bank. Larger donations to the program can be made by calling Jack at (619) 226-8613. Schiele noted that finding performers for the event is not difficult. “We always end up with more than enough volunteers to fill the slots,” Schiele said. “The only thing that limits us is the fact that we only have so many hours to fill.” Opening day will feature performances from Megan Combs, Alyssa Jacey, Sirens Lure, Jeff Berkley, Jason Drummer, The Bass Clef Experiment and Eben Brooks. Following weeks will feature Joey Harris, Anna Troy, John Miller and Danielle Lo Presti. “This is something I really look forward to each year,” said Berkley. “Playing music in OB is always fun. There is such a cool vibe to the place. But this is special. It’s the time of year when we’re thinking of those who don’t have much to look forward to and it feels good to be able to help someone out.” Troy agrees. “What might seem like a small effort can have such a big effect on people’s lives,” Troy said. “I think it’s important that people know someone cares — especially this year.” Schiele said he is thrilled with the response from the artists involved. “I’m always impressed by how many people want to be involved each year,” Schiele said. “After all, the artists have to find parking and lug their gear — all for a few minutes of stage time. It just goes to show what a giving music community we have here.” The Holiday Magic Food and Toy Drive takes place at the OB Farmers Market, Newport Avenue, on Wednesday Dec. 3, Dec. 10 and Dec. 17. 4 p.m. The event is open to all ages. For more information, visit www.myspace.com/beachmusicmafia.