• en_US
  • es_MX
  • About Us
Wednesday, December 17, 2025
No Result
View All Result

  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Arts Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Arts Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Arts Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Arts Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Arts Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Arts Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Arts Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Arts Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Arts Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Publications
  • Business Directory
  • About Us
  • Contact Us
  • Staff Writers
  • Subscriptions/Support
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Art & Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Art & Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Art & Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Art & Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Art & Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Art & Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Art & Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Art & Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Top Stories
  • News
  • Features
  • Opinion
  • Education
  • Art & Entertainment
  • Sports
  • Business Directory
  • Expert Advice
  • Real Estate
  • Report News
SDNews.com
Home La Jolla Village News

Getting Fresh; La Jolla Open Aire Farmer’s Market keeps community healthy, boosts small business

Tech by Tech
August 12, 2010
in La Jolla Village News, News, Top Stories
Reading Time: 2 mins read
0 0
A A
0
Getting Fresh; La Jolla Open Aire Farmer’s Market keeps community healthy, boosts small business
0
SHARES
14
VIEWS
Getting Fresh; La Jolla Open Aire Farmer’s Market keeps community healthy, boosts small business

Tables overflow with heaps of vibrantly-hued produce, and the scents of an eclectic array of cuisine permeate the air. Locals bustle from stall to stall to sample a juicy strawberry, select a ripe bell pepper or purchase a crisp head of lettuce. Patrons stroll by with Filipino chicken adobo and lumpia, fish tacos, vegan kebabs, frankfurters, crepes and Swiss pastries. Vendors peddle products ranging from fresh seafood and locally-produced wine and olive oil to handmade crafts, sustainable gardening services, exercise equipment and massage therapy. It’s a typical scene at the La Jolla Open Aire Farmer’s Market, held each Sunday from 9 a.m. to 1 p.m. — year-round, rain or shine — in the upper playground of La Jolla Elementary School (LJES) on the corner of Girard Avenue and Genter Street. This October, the Market will celebrate 12 years of bringing fresh, organically-grown produce to the community and helping entrepreneurs launch small businesses — in addition to helping fund LJES librarian and technology programs. Darcy Young, market operations manager, said the event has grown considerably since its inception and is now the largest certified farmer’s market in San Diego County. “In the beginning, the founders were begging for vendors,” she said. “Now there are anywhere from 130 to 150 every week.” Young said the market has developed a mutually-beneficial relationship with the community by funding school programs and providing opportunities for small businesses to jump start and flourish. “There have been entrepreneurs that started out at the market and later sold their companies for millions,” she said. Plus, she added, it’s a great way to spend a morning. “It’s really evolved over time into a meeting place for everybody,” she said. “It’s a happy, stress-free environment where consumers also have the educational opportunities to speak with farmers about where their food comes from.” For many of the vendors, the La Jolla market is just one of several stops throughout the week. Julie Behneman, owner and grower for Behneman Farms, has been helping out on her family’s 70-acre Valley Center farm for as long as she can remember. She currently sets up shop at about 10 markets per week — including La Jolla — but can frequent as many as 25 across Southern California when the whole family is involved. “I get such satisfaction out of selling the things I grow,” Behneman said. “I love being outdoors and building relationships with the customers. I look forward to seeing them every week. It’s almost like a family.” To ensure the freshest produce, Behneman recommends sticking with what’s in season. “Right now, tomatoes are in full swing,” she said. “Also, cantaloupe and watermelon, corn, zucchini and cucumbers are really good. Persimmons are right around the corner.” A favorite recipe that Behneman regularly recommends to her shoppers is a rhubarb glaze for chicken and pork roast or as a topping on oatmeal and ice cream. “Just boil the rhubarb with water, then add a little sugar and lemon juice,” she said. “It’s great to have on hand.”

Previous Post

Emergency hospitals

Next Post

THE WEEKENDER, Aug. 13-15, 2010

Tech

Tech

Related Posts

Getting Fresh; La Jolla Open Aire Farmer’s Market keeps community healthy, boosts small business
Beach & Bay Press - News

I Love A Clean San Diego to place 200 temporary bins along beaches

by SDNEWS staff
May 26, 2023
velella velella2
Top Stories

WEEKLY BRIEFING – News and events in and around San Diego

by SDNEWS staff
May 19, 2023
A red wood gavel
News

Murder trial for North Park stabbing moves forward

by Neal Putnam
May 7, 2023
Getting Fresh; La Jolla Open Aire Farmer’s Market keeps community healthy, boosts small business
Beach & Bay Press - News

Figure in 2011 murder of Garett Berki was found murdered at party

by Neal Putnam
May 4, 2023
sdsu housing
Mission Valley News - News

Developer selected for first affordable housing project at SDSU Mission Valley

by SDNEWS Staff
April 12, 2023
balboapark
Downtown News

April news briefs from in and around San Diego

by SDNEWS Staff
April 11, 2023
Getting Fresh; La Jolla Open Aire Farmer’s Market keeps community healthy, boosts small business
Downtown News

Town hall: America’s largest landlord raises rent, evicts tenants in SD

by Juri Kim
April 10, 2023
Getting Fresh; La Jolla Open Aire Farmer’s Market keeps community healthy, boosts small business
Downtown News

Traffic safety campaign launches with posters at intersections where people died

by Juri Kim
April 7, 2023
Next Post
Getting Fresh; La Jolla Open Aire Farmer’s Market keeps community healthy, boosts small business

THE WEEKENDER, Aug. 13-15, 2010

[adinserter block="1"]
  • Business Directory
  • About Us
  • Contact Us
  • Staff Writers
  • Subscriptions/Support
  • Publications
  • Report News

CONNECT + SHARE

© Copyright 2023 SDNews.com Privacy Policy

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • en_US
  • es_MX
  • Report News

© Copyright 2023 SDNews.com Privacy Policy