Will Fuller, a 20-year advertising and business development veteran, has been named director of sales at San Diego Community Newspaper Group. Will and his sales team are responsible for the strategic planning and execution of local print and digital advertising programs for La Jolla Village News, Beach & Bay Press and the Peninsula Beacon. Will has an eye for detail, an approachable, winning personality and a fierce determination to help his clients get the results they desire. “My goal,” he said, “is to help build connections between readers and advertisers in key retail establishments – real estate, recruitment and automotive categories. I am working with my team to optimize our clients’ return on investment.”
Fuller noted that earlier this year, La Jolla Village News was selected as the official media partner of the La Jolla Merchants Association. “I look forward to working closely with Sheila Fortune, executive director of the La Jolla Merchants Association,” Fuller said. “My goal is to help communicate to our advertising clients the benefits of the LJMA. We’re all in this together. Servicing clients is my highest priority. I understand time and budgetary constraints. Managing a business is no easy task. I do not rush the decision-making process. It is important to me to make it a stress-free experience, with the goal of discovering the most efficient and cost-effective way to increase return on investment and business exposure.”
Before joining San Diego Community Newspaper Group, Fuller served as co-founder and business development director at Hubba Hut Holdings, Inc., an affiliation of synergistic and related companies designed to improve the quality of life and increase awareness of vital services for seniors. Prior to that, he served as director of business development at So Cal Marketing Group, a full-service marketing company offering multi-media online, video and television production advertising services with a focus on entertainment, tourism and hospitality organizations.
During a 15-year tenure with ADVO / Valassis Inc., Fuller was charged with selling targeted services such as direct mail and email campaigns throughout Southwestern California, conducting sales consultations with new and established clients. Fuller helped ADVO / Valassis become a leader in marketing multi-media print and online advertising solutions.
“Over the years,” Fuller said, “my clients have given my the best compliment I could ask for by referring me to their business associates, family, friends and neighbors. My goal has always been to obtain desired results and provide concierge-quality service wherever I have worked. I am thrilled to be with La Jolla Village News and sister publications. This is my home, and I love the fact that I can be instrumental in supporting local economy.”
Will, his wife Susie and his son Lex make their home in La Jolla. Will enjoys ocean activities, swimming and playing the harmonica. Will is also involved in several charities in and around the San Diego area, including the American Cancer Society and the YMCA.
