The 10th annual summer in-the-water boat show is back at the Sheraton Harbor Island and Spanish Landing Park on June 20–23 with a new name, broadened focus, more vendors and an earlier June date chosen to maximize the boating season’s potential. Show hours are noon to 7 p.m. on Thursday, June 20 and Friday, June 21; 10 a.m. to 7 p.m. Saturday, June 22; and 10 a.m. to 6 p.m. on Sunday, June 23. Tickets are $12 for adults. Children 12 and under and active military, police and fire personnel are admitted free with identification. The event’s updated name reflects the boat show’s new naming sponsor, as well as the show’s greater participation from international vendors and larger yachts. “We have lots of boats and products coming from around the world,” said show manager Dave Geoffroy, who is also vice president of sponsoring organization National Marine Manufacturing Association. “We’ve made an effort to bring in larger boats, including eight or nine superyachts in the 80- to 100-foot-plus range.” This will be San Diegans’ first opportunity to experience a taste of the superyacht lifestyle since the last Yachtfest was held three years ago. The show will be about 30 percent larger this year, reflecting an improving economy and the public’s renewed embrace of boating, Geoffroy said. Expect to see more than 150 vessels, both new and brokerage boats, ranging from personal watercraft, dinghies and inflatables to mid-size sail and powerboats up through luxury superyachts. Barrett Canfield, president of South Coast Yachts, will exhibit the firm’s largest-ever display of Bénéteau yachts, both sail and power. “It’s always been a good show for us. We’ve always been able to debut new models. This year, we’ll be introducing four new sailboats,” plus a current model powerboat, Canfield said. “Bénéteau powerboats are the fastest-growing brand. They’ve always been built, but were little-known on the West Coast. We have only one available to show.” Canfield recommends the show because of “the great variety of styles of boats and great deals.” Best of all, he said, banks are again lending at the lowest rates he’s ever seen. More than 50 vendors will offer an array of boating accessories like electronics, canvas, anchors and other marine gear, as well as boating services that will exhibit under tents at Spanish Landing Park. Participants can choose from over 100 educational interactive seminars and skill-building clinics — both on the water and on land — focusing on both sail and power boating subjects, including boat-handling and seamanship, docking and maintenance and repair. The show’s website lists both free seminars and Discover Boating’s on-the-water “At the Helm” clinics, for which advance registration is recommended and extra charges apply. Fees for each Discover Boating clinic include same-day boat show admission. The show also features a “Be a Diver” pool, where guests equipped with a swimsuit can get an introductory diving lesson and find opportunities to try out stand-up paddling, kayaking and other paddling sports. Last year’s attendance was up about 64 percent over the previous year to more than 5,000 guests, as the boating market began to show marked signs of improvement. Greater interest and sales at San Diego-area boat brokerages indicate continued revived expenditures on water-based pursuits. The family-friendly boat show offers food for sale, including tacos and drinks at the Bay Club Restaurant, as well as a visiting gourmet food truck. Paid parking is available at the Port District lot adjacent to the hotel. The show is located at the Sheraton 1380 Harbor Island Drive. For exhibitor, seminar and advance ticket-purchase information, visit www.sandiegointernationalboatshow.com.