Here’s the history of the world’s most powerful pink ribbon. In 1992, Evelyn H. Lauder partnered with then SELF magazine’s editor-in-chief, Alexandra Penney, to create a symbol for breast cancer awareness: the Pink Ribbon. And The Estée Lauder Cos.’ Breast Cancer Awareness (BCA) campaign launched in October. Then in 1993, Evelyn Lauder and Alexandra Penney delivered Pink Ribbon petitions to First Lady Hillary Rodham Clinton at The White House. President Clinton signs a proclamation naming Oct. 19 National Mammography Day.
Estée Lauder, Clinique, Prescriptives and Origins offer a pink enamel pin in exchange for a minimum $10 donation “pledge,” raising almost $300,000 for The Breast Cancer Research Foundation (BCRF). “It really is something that can never be done by any one person; it has to be done by a group,” said Evelyn H. Lauder.
“The Estée Lauder Companies’ BCA Campaign was founded in 1992 by the late Mrs. Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Over the past 24 years, The BCA Campaign has brought together women, men and families in every corner of the globe to enhance awareness, raise funds and inspire meaningful action in the fight against breast cancer. Together, we’ve sparked a global movement, enhancing awareness and raising more than $65 million to support global research, education and medical services. “The 2016 BCA Campaign invites you to join us in celebrating the power of global solidarity in the fight against breast cancer as we encourage people around the world to take action together to defeat breast cancer,” the Breast Cancer Awareness Campaign website states. Since then, the pink ribbon has taken on a life of its own and has saved the lives of countless women through the fundraising associated with this simple, yet arguably most powerful ribbon in history. Today, the pink ribbon has exploded into pink-everything from the NFL wearing pink to brands sprinkled in rose colors throughout retailers and salons. Truly, wear it and make a difference. Drybar Detox Dry Shampoo
A limited-edition pink, mini dry shampoo in support of Breast Cancer Awareness, that absorbs oils and impurities for hair that’s fresh and clean. Drybar is dedicated to empowering women and delivering happiness and confidence. In support of Breast Cancer Awareness, Drybar has partnered with City of Hope to create a limited-edition pink, mini Detox Dry Shampoo. Prolong your blowout with this dry shampoo that refreshes hair, absorbs oils and impurities, and provides body and fullness. For every BCA Mini Detox Dry Shampoo sold, $1 goes to City of Hope Breast Cancer Research—and Drybar will donate up to $25,000. http://www.sephora.com/bca-mini-detox-dry-shampoo-P400705. Estee Lauder palette
A colorful way to show your support of The Estée Lauder Companies’ Breast Cancer Awareness Campaign: a chic palette with everything you need to highlight lips, eyes and face. For each purchase of PinkPerfection Color Collection, Estée Lauder will donate 20 percent of the suggested retail price to the Breast Cancer Research Foundation esteelauder.com. Bobbi Brown Art Stick Duo
Think pink and help make a difference while you shop with Bobbi’s limited-edition Art Stick Duo. Features two best-selling shades of pink that flatter all skin tones: Dusty Pink and Electric Pink. For every set purchased, $10 will be donated to the Breast Cancer Research Foundation. bobbibrowncosmetics.com Angela Roi- ‘Sunday Mini in Pink’ bag
To show allegiance, to bring awareness and very importantly, to raise funds for women who need our help, we introduce to you our most exclusive ‘Sunday Mini in Pink’. We are proud to announce that 50 percent of the sales from each bag will proceed as donations to our partner charity organization “Living Beyond Breast Cancer”. www.angelaroi.com/pages/october-breast-cancer-awareness. My Walk Gear Team Pink Sports Jersey Breast Cancer Awareness Shirts and Walk Gear have become fashion statements for every awareness walk, benefit or simple everyday wear. Show your support for your favorite sport and breast cancer awareness while wearing this sporty and fun Team Pink Sports Jersey. The words “TEAM PINK” is printed on the front of the jersey and free personalization of any name is printed on the back with the famous pink ribbon design. http://www.mywalkgear.com/Team-Pink-Sports-Jersey-FJ37983x.aspx Lands’ End Elbow Sleeve Dress
Lands’ End will donate 25 percent of the net purchase price from the sale of various styles directly to Breast Cancer Research Fund. “The Pink Thread Project is a deeply meaningful way to show you support breast cancer research. You will directly affect the lives of millions of women and men impacted by this disease,” said Myra J. Biblowit, president and CEO of BCRF. http://www.landsend.com/pinkthread/ Gap gFast reflective stripe leggings
Gap will donate 15 percent of the purchase price of selected products to the BCRF on items purchased throughout October. Gap has guaranteed BCRF a total minimum donation of $10,000 www.gap.com Navy fighter jet painted pink for Breast Cancer Awareness Month Cnn.com revealed a Navy fighter jet painted pretty in pink for October! “The fight against breast cancer picked up a powerful new ally — a retired US Navy fighter jet. And of course, it’s pink.
A Grumman F9F-8 Cougar, painted a vivid shade of pink called “Heliconia,” has been unveiled on the flight deck of the World War II aircraft carrier USS Lexington, anchored at Corpus Christi, Texas. In support of Breast Cancer Awareness Month, the Cougar will be on the deck through Oct. 31,” stated Cnn.com. BCA campaign global ambassador, Elizabeth Hurley “Through my travels as The BCA Campaign’s Global Ambassador, I’ve met thousands of people touched by breast cancer and numerous experts who play a role in advancing breast cancer education and medical research. I truly believe there’s strength in numbers and strength in unity. Together, we can take action to defeat this terrible disease that touches so many of us,” Elizabeth Hurley said on the BCA site.
