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SDNews.com
Home Features

San Diego dating site uses DNA for matching

Tech by Tech
September 5, 2014
in Features, News, SDNews
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San Diego dating site uses DNA for matching

Trying to find love online can sometimes seem like spitting in the wind.

SingldOut, a new dating site headquartered in San Diego, believes it’s better to spit in a tube.

The website matches singles based on the usual criteria, such as profession or personality types, but also genetic compatibility as well.

It works like this: Clients sign up via LinkedIn and then build a profile for SingldOut.

The company then sends a complimentary DNA testing kit and the client simply spits into the tube and sends it back in a prepaid envelope.

The DNA results come back within 10 days. That and the information supplied to the site’s personality test allow the client to determine which potential matches have the best “chemistry.”

Spit Tube-1web
Complimentary DNA testing kit (Courtesy Singled Out)

“We believe it will solve a lot of issues in the dating world,” said Elle France, the site’s co-founder and a professional matchmaker based in Rancho Santa Fe. “DNA is accurate. It’s not just for the Jerry Springer Show.”

France, who runs the site with her friend, Jana Bayard, said the DNA test focuses on people with dissimilar immune systems and serotonin levels.

“It’s based in science,” she said. “It stems back to a test they did a few years back where women would smell stinky T-shirts and decide which person they liked best based on the smell.

“Inevitably, the shirt each person liked the best was the person they had the most chemistry with,” France said.

France said using DNA is a drastic difference from other dating sites. “EHarmony personality tests tell you what you want to hear. Everyone tries to be perfect so they look good.”

Though the SingldOut website is already a few months old, it’s too soon to see if there are any success stories. However, this new method of matchmaking is already getting a lot of media attention.

SingldOut is available nationally, but France believes it will have special appeal in San Diego, especially with the young, upwardly mobile professionals populating the Downtown area.

“We cater to the upper tier of people, people who are serious about finding love,” France said.

Setting singles on the path to coupledom has been a lifelong dream of hers, even when she was pursuing a successful career in the HR department of the No Fear clothing brand.

“Love is a necessary thing,” France said. “I know I had that niche. I felt shows like

‘Millionaire Matchmaker’ were more about entertainment. Matchmaking has always been an interest of mine throughout my life. After quitting No Fear, I decided to do it.”

As promising as DNA may seem toward finding a perfect match on a spiritual, physical and cellular level, SingldOut is still limited to straight people.

“The science isn’t there for gays yet,” France said apologetically. France is convinced that spitting into a tube can lead to love, but admits she has no need or desire to use the product.

“I already am compatible with someone,” she said, laughing.

For more information about how you can find compatibility through your LinkedIn profile and DNA, visit singldout.com.

—Alex Owen is a San Diego-based freelance writer.

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